Tanger Outlets Grand Openings

New Malls Get Special Event Treatment To Promote Their Launch

Tanger Factory Outlet Centers, headquartered in Greensboro, North Carolina, operates and owns more than three dozen upscale outlet shopping centers located in 20 states and in Canada. What to do when they add a new mall?

To help promote the grand openings of their latest outlet malls, Tanger asked Holt Experiential to build a structure to host temporary events within their outlet mall concourse.

Holt designed, fabricated, shipped, and set up an event structure for each weekend grand opening.  The custom structures include an Instagram Lounge, a Dream Cloud gate, interactive product displays, and comfortable seating zones.

Grand opening event locations have included Savannah, Georgia; Foxwoods, Connecticut; Fort Worth, Texas; Daytona Beach, Florida; Grand Rapids, Michigan; Southaven, Mississippi; and Columbus, Ohio.

CLIENT:
Tanger Outlets

CATEGORY:
Events

SERVICES:
Workspace Furniture + Custom Millwork

Interactive Applications + Devices

Graphic Design + Production

Fabrication + Installation