Coalfield Services Incorporated original business model was to provide construction and maintenance service work for the coal mining industry. However, due to the company’s growth a decision was made to re-brand in order to better reflect the diversity of their capabilities and customer base outside the coal industry. Skyline-Holt, along side Skyline 360, did a complete overhaul of the Coalfield Services brand. This supplied a new name, logo, website, business cards, email signatures, marketing collateral, workplace environment photography, as well as new trade show graphics.
Branding Development, Corporate Strategy