Aiming for Dominance with Custom Rental
For large-caliber impact on a budget, ATK Sporting opted for a 70’- by-100’ custom rental exhibit.
A leader in sporting and law enforcement ammunition and shooting accessories, ATK Sporting outgunned the competition with jumbo action photos on six sleek arches up to 16 feet in height plus eight conference rooms and numerous product displays.
“The exhibit was awesome – a huge success,” Bryan Richert, ATK Sporting’s Events Manager. “It definitely caught people’s eye.”
Renting custom exhibits has made it affordable for ATK Sporting to maintain a dominant presence at its most important show the past six years. ATK Sporting rents a custom-designed exhibit by buying custom graphics that attach to rented frameworks.
“We actually came in a little under our budget, which is outstanding,” Richert says.
Exhibit Design + Production