Apex Tool Group Leadership Summit 2019

Corporate Leadership Previews New Products and New Exhibits

In early 2018, Apex Tool Group (Apex) entered into a three-year agreement changing to Holt as its designer and builder for its trade show exhibit program. Holt helped Apex step up their brand at trade shows to the professional level Apex deserved as a worldwide leader in the tool industry.

The results were immediate: At the first show with their new exhibit, Apex won the “Trendsetter” award, competing against other exhibitors such as Craftsman, Stanley, and Black & Decker.

Empowered by their new look and growth, Apex embarked on an aggressive 2019 trade show schedule, now better able to compete well at over twenty shows annually in island booth spaces.

Therefore, at their own Apex Leadership Summit in 2019, Apex wanted to bring their company-wide leadership team up to speed on their newest products – and their newest trade show exhibits.

So, they then turned to Holt to fill a 66 x 66 foot tent structure with six 22 x 22 foot exhibits for each of their major tool brands: Apex Fasteners, GearWrench, Crescent, Sata, Weller, and Cleco. The majority of exhibits that were showcased were the previously designed branded structures built for their recent trade show program, with some new properties added for this event and future trade show use.

These exhibits included modular exhibit arches with bold printed fabric graphics, backlit hanging signs, modern tension fabric shapes, custom-built kiosks, and galvanized-steel peg board to showcase their products.

Holt brought the 2,900 square feet of exhibits in three tractor trailer loads to the event site in Florida. The access road ended 300 yards away from the 4,350 square feet event tent erected on the meeting resort lawn, so Holt used pallet jacks and forklifts to complete the journey, before assembling the exhibits within the tent.

Event attendees were able to experience simultaneously their company’s new products, and the upgraded exhibit environments that would be used to promote them. The whole Apex team was thrilled with the outcome of their flagship event.