Looking for the ideal trade show exhibit partner? A provider with equal parts design chops, strategic thinking, responsive customer service, and impeccable reliability in making it all happen? You’ve got company. Part…
Trade Show
37 Things A Trade Show Exhibit Does
Trade show exhibits are multitasking marvels made of metal, wood, fabric and more. Just like your booth staffers, they’ve got a very long to-do list. Imagine what it takes to build one…
17 Bad Booth Staffers
He did what? She said what? And in our trade show booth! You may be surprised by the stories of Booth Staffers Behaving Badly that happens at trade shows. Or, maybe not, since…
Trade Show Planning Timeline For Both Logistics And Marketing
To master the deadline-driven world of trade shows depends on great planning. Yet all too often, important marketing planning gets overshadowed by urgent logistics planning. Because of the flood of deadlines, we get more distracted…
7 Things Exhibit Designers Need to Be Creative
It goes without saying that creative exhibit design is completely dependent on creative exhibit designers. Creative exhibit designers are skilled at solving the many problems that arise when you build a shippable,…
Enterprise Exhibitors: Save Time Organizing Events Into Tiers
“Organization is the bridge between chaos and accomplishment, allowing man to traverse from confusion to clarity, from potential to achievement.” Peter Drucker When your enterprise-sized company exhibits at dozens or even hundreds…
Enterprise Exhibitors: 14 Reasons to Centralize or Decentralize Your Trade Show Marketing
You work at a very big, enterprise-level company that exhibits at trade shows. So big, you very likely have multiple divisions, which sometimes your headquarters struggles to control. This scenario puts your…
Enterprise Exhibitors: Integrating Multiple Brands After Mergers & Acquisitions
Enterprise Exhibitors: Integrating Multiple Brands After Mergers & Acquisitions Branding is always a challenge for any company: How do you position yourself in the minds of your buyers so they see you…
4 Ways to Close Business Following Trade Show Cancellations
How can sales leaders, marketing teams, and product managers support business continuity and continue to meet with key clients and prospects under such challenging circumstances? One way is by engaging in strategic, alternative meeting planning. The purpose of this article is to outline three ways to meet when attending your trade show or conference is no longer possible.
AENC Show 2016
Our team at the Association Executives of North Carolina (AENC) 2016 Annual Trade Show in Raleigh, NC At the front corner of the exhibit space, we showcased our touch screen application technology. …