You work at a VERY BIG company that exhibits at trade shows. So big, your sales exceed a billion dollars a year. Because of that large revenue, you very likely have multiple…
Trade Show
Billion Dollar Exhibitors: Integrating Multiple Brands After Mergers & Acquisitions
Billion Dollar Exhibitors: Integrating Multiple Brands After Mergers & Acquisitions Branding is always a challenge for any company: How do you position yourself in the minds of your buyers so they see…
4 Ways to Close Business Following Trade Show Cancellations
How can sales leaders, marketing teams, and product managers support business continuity and continue to meet with key clients and prospects under such challenging circumstances? One way is by engaging in strategic, alternative meeting planning. The purpose of this article is to outline three ways to meet when attending your trade show or conference is no longer possible.
AENC Show 2016
Our team at the Association Executives of North Carolina (AENC) 2016 Annual Trade Show in Raleigh, NC At the front corner of the exhibit space, we showcased our touch screen application technology. …
