Business Travel and Sales Challenges I’m sure we’ve all had conversations with clients about sales goals recently. Many of mine seem to include “with my company’s travel policy…”, or “I can’t see…
Tips on How to Prepare for Hybrid Events
Are you Digitally Prepared? Tips on How to Prepare for Hybrid Events We are all aware that in-person meetings, trade shows, conferences, and most events continue to be canceled or postponed for…
How Does Color Influence Your Physical + Digital Spaces?
How Does Color Influence Your Marketing Initiatives within Your Physical + Digital Spaces? For more than 40 years, Pantone has been a mainstream color matching system used by the design industry, along…
Return To Work Insights + Best Practices Following COVID-19
Return To Work Insights + Best Practices Following COVID-19 With nearly every state currently in some stage of phased reopening, employers are now faced with designing and implementing a Return To Office…
4 Ways to Close Business Following Trade Show Cancellations
How can sales leaders, marketing teams, and product managers support business continuity and continue to meet with key clients and prospects under such challenging circumstances? One way is by engaging in strategic, alternative meeting planning. The purpose of this article is to outline three ways to meet when attending your trade show or conference is no longer possible.
Increasing Employee Productivity With Branded Corporate Office Environments
Increasing Employee Productivity With Branded Corporate Office Environments Branded environments provide corporations significant value in multiple ways, including attracting and retaining top talent, jump-starting innovation, and increasing sales and brand impact. Another…
Budgeting For Branded Environments: How To Plan For Branding Your Office
How to Plan for Branding Your Office as an Integral Part of Your Sales + Marketing Strategy At some point in every conversation about a branded environments project we ask, “What’s your…
Using Branded Environments To Instill Recommended Business Cultures From 6 Top Strategy Books
Using Branded Environments To Instill Recommended Business Cultures From 6 Top Strategy Books The goal of this article is to reveal the insights found when examining the intersection of three ideas: Most…
Designing Your Company Work Space To Better Implement Blue Ocean Strategy
Designing Your Workspace To Better Implement Blue Ocean Strategy Blue Ocean Strategy is one of the best-selling business strategy books on the market today. First published in 2005, the book has sold…
Attracting + Retaining Talented Employees Through Branded Environments
Attracting + Retaining Talented Employees Through Branded Environments For corporate America, recruiting talent is now Job #1. “Attracting and retaining talent” is now the top issue facing CEOs, according to a 2019…