Branding and Marketing

Creative Strategies to Make Your Experiential Marketing Successful

The Holt marketing team delivers creative strategies to make business leaders and the companies they lead look great. Marketing your business to attract and retain new customers is both an art and a science, so we focus on providing leadership and taking responsibility to deliver every project on-time and on-budget. Holt integrates with your team to drive demand generation through digital and experiential marketing programs that build your brand, promote your products and sell your services, all while helping your staff stand out from the rest of the pack.

Holt marketing produces high quality video for your event screens, and also captures customers and employees at your shows for marketing on social media.

Your Marketing Partners To Drive Business Growth

We pride ourselves on our high-touch service philosophy: by embedding ourselves within your organization, our team becomes your team. We take a leadership approach to ensure your marketing content is effective and efficient, defining the vision in accordance with your business goals. We partner with your executive team, IT, sales and subject matter experts to truly integrate marketing within your business processes. We then leverage our 3-point approach help you develop the Ultimate Customer Experience, so that you can engage your market with confidence.

Strategy

Strategy functions as the backbone of your marketing plan, which is in itself a powerful tool that defines your company’s competitive advantage and go-foward approach to the marketplace. As we lay the groundwork for the optimal sales-enabled marketing solution, Holt utilizes methods like customer interviews, surveys, competitive research, SWOT analysis and web metrics to generate a full picture of your business. Budgets and production schedules are developed from this, as well as plans for rapid deployment of collaterals, web presence and customer events, as needed.

Process

Holt works hard to integrate with your business processes to create a branded experience at every customer touch-point. At this stage, the Holt team assesses which tools, channels and ROI measurement strategies will be activated to achieve the most effective go-to-market approach – tailored to each customer’s unique needs. Holt Environments works with websites, SEO, CRM systems, call centers and employees to engage your customers and ensure that lead capture and communications processes are in place and effective wherever they interact with your brand.

Promotion

We develop a plan to deploy frequent, integrated marketing campaigns across the channels that are most relevant to your business’ audience. This is where the broad focus of our creative concepts is refined and formalized, resulting in memorable content that drives sales, engages customers and generates leads. We strongly believe that ‘art for art’s sake’ is not a relevant component of an effective go-to-market strategy; as such, Holt creative is designed and executed to solve business problems and drive revenue. The art lies in our ability to integrate your marketing program and engage your customers, partners and employees in a meaningful fashion.

Providing Creative Marketing Services to Make Your Event Successful

Digitally-Powered

We craft creative concepts to build into multi-channel campaigns. The Holt team executes digitally-powered experiential marketing content including microsites, paid and organic social media posts including video, display advertising and media for events and trade shows.

Event Branding

Your brand engages audiences across touch points and should be woven into every aspect of your event. We emphasize your brand with integrated marketing and design in event collateral, theme graphics, signage design and installation, branding and event logo design to make your customer experience exceptional, consistent and important.

Event Production for Sales, Incentive and Customer Engagement

Bringing together production, logistics, and creative solutions with seamless execution means an unforgettable environment for your next sales event. We collaborate with you to connect with your story and conceptualize impactful event designs. Holt offers executive producing, environmental design, signage design and installation, workshop development, sales meeting planning, show flow, technical direction and audio/visual management.

Event Logistics

Each event is a unique opportunity to utilize a custom staffing plan that best fits your show and budget. Holt will make you successful with event design, production design, sponsorship sourcing, vendor management, specialized furniture design and rental, partner trade show management, sourcing and design.

Ready To Bring Your Story To Life?